"He’s malleable, squishy, and moldable, a character that’s both lovable and deeply functional. Sakurai’s pink puff slots logically into almost any role, whether it’s deeply traditional or playfully experimental, making him a perfect icon for Nintendo. The company’s built an empire on indulging its oddest and safest impulses simultaneously. Kirby isn’t the face of Nintendo. He’s not Mario or Pikachu, but his 22-year career embodies Nintendo’s appealing creative spirit, vacillating between staid routine and weird experimentation."

For Our Consideration: Kirby embodies the best and worst of Nintendo’s malleable creative spirit